Cotton Patch Café

Dallas, Texas


Cotton Patch Café has built a reputation for great food and value prices while growing steadily across Texas and Oklahoma. But casual dining is a competitive business even in the best of times, and to keep customers coming back, Cotton Patch needed to reinvigorate its brand and bring its marketing communications into alignment with the service, quality and consistency that it had invested heavily in over the years.


We started by simply bringing the core brand logo up to date and developing a new look and feel for core marketing pieces, such as menus and table tents. We then developed new strategies and created an ongoing series of advertisements and promotional communications, in addition to helping the company establish a stronger social media following.


In one year, our work helped Cotton Patch achieve a 5% same-store-sales increase over the prior year. This was made even more remarkable by the fact that Cotton Patch had reduced its advertising expenditures by more than 25% during the same period. The company also saw higher engagement via social media, and successfully opened a flagship location in Arlington, Texas.

"We saw excellent value in our partnership with Aars | Wells. They were easy to work with, and provided insightful creativity across many different projects. The sales growth we saw, especially when measured against the budget reductions we made prior to hiring Aars | Wells, validates that their work was an instrumental part of our success."

-Kathy Nelson
Operations Director