We're A Full Service Idea Agency

Aars | Wells is a Dallas-based creative communications agency with a proven track record of developing integrated marketing campaigns that improve the business performance of our clients.

Overview

The firm began in 2002 as a two-man operation. Since that time, we've worked with over 350 companies, executed more than 3,000 branding, advertising, design and digital marketing projects, and have been honored with close to 100 local, national and international awards for creative excellence. We're experienced in both B2C and B2B marketing, and have worked with clients in dozens of industry sectors.

Approach

We don’t believe that there is any one magic marketing channel that trumps all others. Rather, we believe that successful marketing in today’s fast-moving and consumer-driven society requires an agency that can successfully integrate multiple channels, each built around your unique brand values and each designed to address a specific area of your business funnel. Our holistic approach produces strategies and creative work that strengthen every area of your marketing program.

Purpose

Today's marketers need an accountable, innovative and responsive agency — one that can transform their creative communications into a distinct and measurable competitive advantage. This is our core purpose. We're here to do whatever it takes to help your brand succeed.

Six Reasons Why Brands Love Us

We Create Value

First, we have experience and resources that can save you money during the process of planning, creating and producing a marketing program.

Then, as our success stories indicate, the creative value of our work produces results that most often surpass our clients' expectations.

Bottom line: our work works.

We Make It Simple

With the abundance of tools and techniques available to today's marketers, campaign planning can be overwhelming.

We'll help you make sense of the options, because we understand modern technologies and best practices. But perhaps more important, we know how to balance this knowledge with the timeless and proven characteristics of good communication.

We're Well Balanced

We specialize in integrated communications. This means that we can apply your brand messaging to any and every medium that we believe can produce results, and the work will be consistent and appropriate for the channel.

It doesn't mean we'll try to use every tool in our bag every time, but it does mean that we have the expertise and talent to build your brand, no matter what the strategy calls for.

We Bring Originality

A one-size-fits-all approach is contradictory to the very idea of brand differentiation. So we create customized marketing plans and creative executions that are based on your unique brand strengths, your customers and your objectives.

Your brand is one of a kind. Your marketing communications should be as well.

We're Agile and Responsive

Your business moves fast, and missed opportunities mean lost revenue.

We make sure you're in a position to capitalize on new opportunities by arming you with the creative resources you need, when and where you need them.

We don’t believe in rush fees, change orders or red tape – just responsiveness and quick action.

We Bring It All Together

Since our founding in 2002, we've successfully deployed over 2,500 marketing projects. We've served over 300 clients ranging from Fortune 500s to start-ups, representing dozens of industry segments.

Along the way we've picked up incredible strategic business insight and learned how to produce results consistently and efficiently.

With Aars | Wells, great creative is just the icing on the cake.

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We're Packing Some Heavy Metal

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Our People

A successful client/agency relationship depends on much more than just creativity. It takes genuine accountability from people that care about the job they do. Fortunately, we’ve got a bunch of them.

Alex Wells
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Alex Wells

President

Who are your favorite music artists?
Let's just say it's kind of a balance between Fleetwood Mac, Pearl Jam, gangsta rap and light rock love jams from the late 70's and early 80's.

What is the best part of your job?
Making things happen

What are your pet peeves?
Restaurants that have catchy names for their dishes, but no descriptions. You know people are going to ask—just tell us what it is already!

If you could be one Harry Potter character, who would you be?
Who's Harry Potter?

Justin McGuffin
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Justin McGuffin

Creative Director

If you could create a name for your cereal what would it be?
Font Loops, parrot mascot named Typography Sam

What is the best part of your job?
Hearing clients say “I would’ve never thought of that.”

What is your best dare?
lick the wheel (skateboard thing)

Favorite finger foods?
beef jerky

Would you rather…chug milk hanging upside down or eat peanut butter with sardines?
I’ll try anything once.

Candice Kuzov
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Candice Kuzov

Senior Web Developer

If you were an animal, what would you be and why?
A Chimp. They're simple and fun, but they're also smart and useful. I've always joked that I just push buttons all day... and a trained chimp could do that too!

What is the best part of your job?
Making things work, discovering new capabilities, and showing others how things work. I love "ah-ha" moments.

What are your pet peeves?
Single-passenger vehicles in the HOV lane

What is the worst joke you ever heard?
That one Justin just said

If you could be one Harry Potter character, who would you be?
Hermione Granger. "Is that really what my hair looks like from the back?"

Stephen Nardone
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Stephen Nardone

Account Manager

If you were an animal, what would you be and why?
Dog—they are perpetually happy and have a tail.

Describe your perfect day.
Wake up early and sit around with several cups of coffee, run at White Rock Lake, drinks on a patio, and dinner with friends or family

Who are your favorite music artists?
Ryan Adams, The Black Keys, Wilco, The Rolling Stones, Nirvana, Radiohead, Pearl Jam

What is the best part of your job?
Building brands and making clients happy

Favorite finger foods?
Chips and salsa

Britt Baumel
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Britt Baumel

Director of Operations

If you were an animal, what would you be and why?
A dolphin - one of the smartest animals and it gets to swim all day long.

Who are your favorite music artists?
Pretty much any classic rock artists: Led Zeppelin, The Beatles, Rush, Pink Floyd, Jimi Hendrix, Stevie Ray Vaughn, Eric Clapton, etc.

Best part of the oreo and why...chocolate cookie or white stuffing in the middle?
Separating them ruins it - they have to be eaten together!

Iphone or Droid?
Droid!

Sarah Schmidt
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Sarah Schmidt

Content Development Specialist

If you could create a name for your cereal what would it be?
Good Schmidt.

If you were an animal, what would you be and why?
A hummingbird, because they’re cute, small, fast and get to drink sugar all day.

Who are your favorite music artists?
Beyoncé, George Strait, Hall & Oates, The Killers. A good mix.

Favorite finger foods?
Hot wings.

What are your pet peeves?
Bad grammar, punctuation and spelling. Also, dirty feet and dirty hands.

Brent Frishman
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Brent Frishman

Graphic Designer

If you could create a name for your cereal what would it be?
High fructose corn syrup and marshmellows.
(spelled incorrectly on purpose, Sarah)

Describe your perfect day.
Wake up, without an alarm, with plans to see live music that afternoon/evening.

What are your pet peeves?
Pickles or mustard on a burger. You can't remove the flavor once applied.

What is the best part of your job?
Getting to work in a creative and progressive environment that allows me to make art for a living.

Kenzie Floyd
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Kenzie Floyd

Project Manager

If you could create a name for your cereal what would it be?
Ginger Snaps

If you were an animal, what would you be and why?
An otter, because I’m very hyper, easily distracted, and have a hard time staying still.

Describe your perfect day.
I wake up in my favorite place, St. John in the U.S. Virgin Islands. The sun is shining and there’s not a cloud in the sky. After a mimosa and healthy breakfast. I practice some morning yoga, then board a boat and sail around the island all day.

Favorite pick up line.
"Dang girl, are you my appendix? Because I don’t understand how you work but this feeling in my stomach makes me want to take you out."

Jonathan McComas
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Jonathan McComas

Production Artist

Name your worst fear.
Waking up in a Michael Bay movie.

If you had an extra body part, what would it be? (ex: toe, eye, nostril...)
Extra set of teeth, just in case.

Pecan (peecan) or Pecan (pecon)?
It’s 2016, you can be any Pecan you want.

Iphone or Droid?
Nokia Brick.

What is the best part of your job?
Swivel Chair!